I am the founder and CEO of SIENA, a specialist engineering consultancy. With nearly two decades of experience in fire and life safety, engineering consultancy, and business management, I am known for my technical expertise and passion for knowledge sharing. I have led major projects across the MENA region and Africa.
I serve on three NFPA 101 committees and became the first Arab woman Authorised NFPA Instructor in 2017. Since then, I have delivered training programmes to public and private sector institutions, authored publications, and spoken at global conferences, including as a keynote speaker at the 2025 NFPA Conference. I also sit on various advisory boards and award juries, and am recognised as a global industry influencer.
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