A dedicated networking platform for the Kingdom

18 Jul A dedicated networking platform for the Kingdom

INTERSEC SAUDI ARABIA concluded its debut run recording 6,131 Saudi trade buyers visiting the Jeddah Centre for Forums and Events during the first week of May. Held under the patronage of HRH Prince Khalid Al Faisal, Advisor to the Custodian of the Two Holy Mosques and Governor of Makkah Region, the annual showcase is also officially supported by the Saudi Ministry of Health, the Saudi Safety & Security Department, Jeddah Police and Jeddah Civil Defense.

The visitor count was nearly double what was anticipated by organisers Messe Frankfurt Middle East and Al­Harithy Company for Exhibitions (ACE Group), underlining the need for a business networking platform dedicated to the Kingdom’s security, safety and fire protection industries. Saudi visitors were treated to the latest technologies and product innovations by 170 exhibitors from 24 countries, while a three-day conference programme ensured hundreds of delegates and professionals were learned about the latest security upgrades and construction safety which forms part of the Kingdom’s Vision 2030.

The exhibition and conference halls buzzed with activity from the official inauguration by HH Saud Bin Abdullah Bin Jalawi Al Saud, Deputy Governor of Makkah Region for Security Affairs, right through to the closing bell at 7pm on 4th May at the Red Sea port city trading hub.

“We couldn’t have asked for a more successful debut show, and as a launch event, lntersec Saudi Arabia 2017 was a remarkable feat,” said Ahmed Pauwels, CEO of Messe Frankfurt Middle East.”

Valued at US$5.4 billion in 2016, Saudi Arabia’s commercial security and fire protection market is by far the Middle East’s largest, and we always had high expectations that this exhibition would be well received by the industry once we decided to expand the well-known lntersec brand here.

More than 500 brands were on display, presenting a comprehensive overview of the safety, security and fire protection industries covering all aspects of security and policing, fire and rescue, safety and health.

With 73 per cent international participation, and three country pavilions, the dedicated showcase caters to a growing demand for an integrated platform providing crucial access to one of the world’s most promising markets. The 2nd edition will take place in May 2018.

More information is available at intersec-ksa.com.

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